“Circular Thinking” Campaign

The “Circular Thinking” awareness campaign seeks to foster the circular economy among the socio-economic stakeholders of the Basque Country, particularly in industry (SMEs and large companies).

Apart from fostering and streamlining the implementation of circular economy processes by companies, this campaign seeks to facilitate the identification of the actions and case studies carried out by companies to act as examples for other organisations, by means of using the “Circular Thinking. The Basque Country towards the Circular Economy” brand.

Its content has consisted of developing a logo that is used by all those actions and projects related to the circular economy by the Basque Government’s Ministry of the Environment or which it backs. A video has also been produced where a couple discuss the current consumption model and the need to reuse and recycle the products they use.